Midem Wrap 1: African Forum, Streaming trends, brands and more
Midem 2018 is underway, and Africa was at the heart of the first morning’s conference…
Browsing: Brands
The Best Music Marketing campaigns of 2015-2016, by Music Ally
Digital music experts Music Ally keep tabs on inventive and successful music marketing campaigns throughout…
5 Ways Brands are flipping the music endorsement deal on its ear
Beyonce’s late-2012 pact with Pepsi, reported to be worth as much as $50 million in…
Martin Frascogna: Did Jay-Z really set music’s #newrules?
Samsung and Jay-Z recently created what many believe to be the new blueprint for the…
Videos: Artists Julia Nunes & Brisa Roché brand midem
Pioneering artists were honoured today at midem: first, Julia Nunes (above) explained how she’s notched…
midem marketing competition: Best partnership finalists
“Breaking the Law of Silence” by La Chose (France) Every year, Amnesty International holds a…
Conrad Fritzsch: How user involvement adds real value
To explain why and how tape.tv is using social media, I need to start off…
Jamie Madge: The right music can make all the difference to an ad
Choosing the right piece of music for a commercial is one of the most crucial…
Martin Frascogna: The Anti-360 Deal
The 360 mentality isn’t a new industry concept. Also referred to as multiple rights deals,…
Video: Air France Music: “The Shuffle Song” – music+brands presentation
[youtube]espFB0WT3RA[/youtube] “The Shuffle Song” project, presented as a case study at midem 2012 last January,…