Midem Wrap 1: African Forum, Streaming trends, brands and more
Midem 2018 is underway, and Africa was at the heart of the first morning’s conference…
Browsing: Brands
The Best Music Marketing campaigns of 2015-2016, by Music Ally
Digital music experts Music Ally keep tabs on inventive and successful music marketing campaigns throughout…
5 Ways Brands are flipping the music endorsement deal on its ear
Beyonce’s late-2012 pact with Pepsi, reported to be worth as much as $50 million in…
Martin Frascogna: The Anti-360 Deal
The 360 mentality isn’t a new industry concept. Also referred to as multiple rights deals,…