Richard Kirstein: What’s the Holy Grail in artist-brand partnerships?
On a recent panel at The Great Escape, we examined some best practice examples of…
Browsing: Converse
Christophe Caurret: Value, Time & Legitimacy: the 3 keys to brand-music partnerships
Photo: Caurret (left) with fellow BETC EURO RSCG music supervisor Fabrice Brovelli (photo: William Parra)…
MIDEM 2010 Panel | Converse, Pepsi & Cornerstone: Sharing a Vision of Music in Marketing
Speakers: Frank Cooper III, SVP Chief Consumer Engagement Officer, PepsiCo Americas Beverages (USA) Geoff Cottrill,…
Liveblog: Converse, Pepsi and Cornerstone talk Music Marketing
Stuart Dredge from Music Ally is reporting live from the Images & Brands summit at…